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posted on Dec. 06, 2024 at 1:55 pmDec 6, 2024

CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

posted on Dec. 06, 2024 at 1:55 pmDec 6, 2024

The CIB Egypt campaign brought to life by Icon Creations, Gorilla Production and director Sherif Mounir aims to demonstrate elevated customer experience and security on the new CIB Egypt mobile banking application.

Commercial International Bank Egypt (CIB Egypt) has partnered with creative and digital agency Icon Creations, production house Gorilla Productions, director Sherif Mounir and Your Space Casting Agency for its latest campaign that aims to demonstrate elevated customer experience and security on the new CIB Egypt mobile banking application.

The brand objective of the campaign was to communicate the messages that “there may be difficult tasks and people may find a quick fix to it, but the new CIB Egypt mobile banking application will certainly be faster than the ‘quick fix’; there may be easy solutions available to impossible requests, but the new CIB mobile application will certainly be eas

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Tags:Campaign CIB Egypt CIB Egypt mobile banking Commercial International Bank Commercial International Bank Egypt creative Customer Experience digital Director ease of use flexibility Gorilla Production Icon Creations Production House security Sherif Mounir social media

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.