Mohammad Jundi, Network sales director, Channel 4 Radio Network
How is digital media changing radio as a medium?
Digital is the future and radio has successfully and seamlessly integrated into this future. Radio in today’s digital era is designed to create a bigger impact for both consumers and marketers.
Thanks to digital media, traditional radio is now not just limited to car listening. It has expanded into people’s homes and work spaces through their mobile devices. As recently as a decade ago, the only way to engage on the radio was through SMS or phone calls. Today, with the power of digital platforms, l
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