There’s no denying that brands form an integral part of our everyday interactions with the world around us. From the bed we wake up in, to the toothpaste we use each morning, to the car we drive to work in – brands, and our brand selections, are intrinsic components of our everyday lives.
Although this ubiquity has heavily influenced how companies communicate to their customers over the years, the consumer landscape is ever-evolving and notoriously capricious.
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