Trevor Dsouza, Media manager, Radix
The digital revolution has brought with it numerous more contact points advertisers can use for building their brands and businesses. With reduced marketing spend and increased growth in digital advertising, companies are trying to find the optimal way to spend their advertising dollars. Hence the question arises: Is OOH vulnerable in this new age? Even: Is it the end of outdoor? Stay assured, outdoor is very much relevant today. Considering we live in a mobile economy, where people are out and about, OOH becomes even more important. Not to forget that it is the only medium that ha
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