The Middle East and North Africa region is made up of such diverse peoples and cultures that can’t be painted with one brush. To think of it as a singular region would be to dilute its rich complexity to its lowest common denominator.
This diversity is a strength, but it also results in social attitudes, cultural tendencies and traits that differ significantly from East to West, thus shaping how countries approach and view creativity and innovation. For example, many societies in the MENA region, as well as in Eastern societies, generally tend to be more conservative and conformist, while Western societies tend to be more individualistic and nonconformist.
Innovation and creative thinking
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