Chain Reaction, a regional digital marketing agency, has announced its latest account win, TRAY, a cloud-based Point of Sale (POS) system tailored for the Food & Beverage (F&B) sector. TRAY’s platform integrates order and payment management with tailored financing solutions, targeting businesses such as restaurants, cafes and food trucks.
By providing scalable and efficient tools, TRAY aims to enhance customer experiences and support F&B businesses in achieving sustainable growth. According to the company, the collaboration reflects the growing emphasis on digital transformation within the sector.
As part of the partnership, Chain Reaction will focus on enhancing TRAY’s digita
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