As UAE turns 50, Century Financial — a UAE financial consultancy firm with three decades of market presence — launches its 2021 National Day campaign #WhatsUAEForYou? — one that highlights the spirits of the UAE.
To celebrate UAE’s golden jubilee, Century has created a film that documents real people from all walks of life and what UAE means to them as a result of the vision that started in 1972. The campaign invites the UAE populace to express and share what UAE means for them, their family & community, and how UAE has been a catalyst in their life. Top 50 heartfelt messages stand a chance to win exciting prizes. They will also be invited to plant their messages and document its growth 20 years hence.
Running until 29th November 2021 on their social media platform, the initiative culminates with a tree plantation setting a path for a better and greener future for all.
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Credits:
Century Marketing Team: Sharad V K, Marketing Director, Asmita Das Kar, Digital Marketing Manager
Agency: Twisted Creative LLC
Neha Choudary – Creative/Founder
Malesh Ponnusamy – Creative
