Customer Experience (CX) is a top priority for businesses in 2022 and is fast becoming a key differentiator for the top brands. CX transformations are thus a necessity for all organisations. While making consumer choices, customer experience will take over price and product as a key brand differentiator. The Customer Experience Live Intelligence Report for 2022, launched on the sidelines of the Customer Experience Live Show Middle East, cites an increased investment in Digital CX.
Providing key insights on the regional CX industry, the report states that 60% of companies in the region are looking to invest in solutions that will strengthen their data framework. Talking about the budget all
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