Century Financial's Make Friends With Market Trends.In a brand building exercise to create brand affinity and recall, Century Financial’s latest campaign – Make Friends with Market Trends – aims to guide investors through bull and bear markets.
Conceptualised and executed by Rain Creative, the campaign includes three campaign films that have been adapted for social media content, print advertisements and outdoor campaigns. Across three video installments that follow a ‘bull’. a ‘bear’, and ‘the guy’ enjoying moments of friendship in various scenarios.
The campaign reframes market trends as allies, encouraging traders to embrace both market highs and lows with confidence. By fostering adaptability and strategic thinking, Make Friends
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