FacebookFeaturedMediaSocial MediaVideo & Audio

Celebrating #MonthOfGood: Facebook teams up with podcast network Sowt

Facebook teams up with Arab podcast network, Sowt, to showcase inspiring community stories in MENA.

As part of a month-long editorial endeavour, Facebook has announced a partnership with a leading Arabic podcast network, Sowt, to spotlight inspiring community leaders from the Arab diaspora to speak about how they have been using Facebook’s family of apps – Facebook, Instagram and WhatsApp – for acts of kindness, charity, fundraising and donations during the month of Ramadan.

Video is an essential part of advertising and content-marketing strategies. Join our free Online Briefing on Video 2021: Future Trends and Effectiveness to learn how to do it even better.


Online communities can be a lifeline when people can’t be physically close. With the help of Sowt, Facebook aims to highlight positive stories from throughout the region, helping to bring social solidarity to life. Each episode to be featured on the ‘With Positivity’ podcast, hosted by Rania Kurdi will highlight a digital community – some of those set to be featured include FoodBlessed, a non-profit organization in Lebanon that tackles food poverty, while addressing and raising awareness on food waste; Missing Children, an NGO in Egypt for missing children that is calling all members to donate in-kind to orphanages around Egypt; and SAWA for Development and Aid in Lebanon, that works with Syrian refugees to help them restore the dignity, agency and ownership of their lives.

Rawya AbdelKader, communications manager, MENA, Facebook said: “It’s so often in times of crisis that we see the best in people and the remarkable ways that technology is used. These community groups are inspiring examples of individuals and groups helping each other on our platforms. We are proud to have their work highlighted and celebrated through our partnership with Sowt.”

Image credit: Sowt’s Facebook page

Ramsey Tesdell, CEO, Sowt media said: “Podcasts are an excellent way to communicate with online communities. That is why we worked with Facebook MENA to highlight great examples of online communities and the positive power of community organizing. Throughout MENA, citizens rely on social media for news and staying connected, and through this podcast, we found some really good examples of the positive impact online communities can have. As a leader in digital audio production, we’re proud to work with a leading technology company to help bring people closer together.”

Every year, across the Arab world, the holy month of Ramadan brings about a change in how people live, the deeds they do and how they give back to one another. Over the last year, Facebook has seen communities come together to give back to others through good deeds and acts of kindness. In fact, more than 6.5 million people living in Turkey and MENA joined Ramadan-related groups created in 2020 – including Facebook Groups, Pages and NGOs calling for solidarity to collect donations for those who are in need.

To tune into Sowt visit https://www.sowt.com. You can listen to the podcast on Spotify, SoundCloud, Castbox and Deezer.