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- Agency of the Year
- Appointments
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AOTYME2026
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Video & Audio

TikTok introduces new digital series to support surge of online educational content

Shahid VIP partners with Asharq News

New research shows popularity and reach of YouTube in UAE and Saudi Arabia

Filmworks facilitates the virtual graduation for Zayed University

Pixel Artworks launches Middle East office with an immersive showroom experience

Zee TV brings world’s first ever music league ‘Indian Pro Music League’

UFC and TikTok announce groundbreaking sports content partnership

TV, OOH and radio set to drive return to media inflation

STARZPLAY is now MENA’s home of anime through strategic ties with TV TOKYO

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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