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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- PR
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- Special Features
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AOTYME2026
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Digital

Havas ME du 3D Billboard JBR image

Havas Middle East brings Du 3D billboard to life

Empire Entertainment celebrates Bullet Train release

Careem Blows you Away Misfits advertisment

Careem and Misfits.ae campaign blows people away… literally

Website Format - Yas Yas Baby CampaignWebsite Format - Yas Yas Baby Campaign

Momentum and Dejavu bring ‘Yas Yas Baby’ to Yas Island

Puma’s ‘With You Everywhere’ in Saudi focused campaign

MENA artists featured on Mastercard’s first album

Anghami launches ‘Thumb Race Championship’

Spotify celebrates Egyptian hip-hop culture with Melouk El Scene

Pizzaro rebrands with ‘The Italian that gets you’ campaign

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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