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- Appointments
- Brands Focus
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AOTYME2026
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Predictions

Neel Pandya, CEO - APAC & EMEA and Global Partnerships Head, Pixis discusses the year ahead for AI

Predictions 2025: The year ahead for AI

Saleh Agha, Managing Director, OMD UAE

Predictions 2025: The year ahead for generational shifts in marketing

Joe Nicolas, CEO, UM MENAT on the year ahead for media in 2025

Predictions 2025: The year ahead for media

Predictions 2025: The year ahead for CX and customer loyalty

marketing innovation

Predictions 2025: The year ahead for marketing innovation

Predictions 2025: The year ahead for influencer marketing

By Cathy Ibal, Senior Vice President, Advertising Sales, CNN International Commercial on broadcast advertising

Predictions 2025: The year ahead for broadcast advertising and content disruption

creative production

Predictions 2025: The year ahead for creative production

Predictions 2025: The year ahead for keeping it real

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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