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Predictions

Campaign Breakfast Briefing: OOH 2025

Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration

luxury

Less than 15 per cent of local luxury buyers feel represented in ads

AI gatekeepers clones shopping decisions dentsu report

UAE, KSA consumers want AI clones to vet ads, shop for them by 2035

Backlite Media OOH Abu Dhabi Triple Crown

UAE Ministry reviewing Dubai OOH manual “as unified reference on all federal roads”

programmatic advertising

Brand safety, ad fraud top programmatic concerns in 2024

The year ahead for Out of Home

Shaping the logistics industry with experiential strategies

Virtual worlds unlock a whole new tier of creativity and engagement

Brand collaborations fuse global and local influences to captivate Gen Z

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

KitKat customises OOO emails for those clocking out over the holidays

Dec 17, 2024

Global partnerships and marketing innovation with JCDecaux ATA

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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