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Predictions

Neel Pandya, CEO - APAC & EMEA and Global Partnerships Head, Pixis discusses the year ahead for AI

Predictions 2025: The year ahead for AI

Saleh Agha, Managing Director, OMD UAE

Predictions 2025: The year ahead for generational shifts in marketing

Joe Nicolas, CEO, UM MENAT on the year ahead for media in 2025

Predictions 2025: The year ahead for media

loyalty

Predictions 2025: The year ahead for CX and customer loyalty

marketing innovation

Predictions 2025: The year ahead for marketing innovation

Predictions 2025: The year ahead for influencer marketing

By Cathy Ibal, Senior Vice President, Advertising Sales, CNN International Commercial on broadcast advertising

Predictions 2025: The year ahead for broadcast advertising and content disruption

creative production

Predictions 2025: The year ahead for creative production

Predictions 2025: The year ahead for keeping it real

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THE WORK

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

Harley-Davidson FP7 McCann Health prostate cancer campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 19, 2025

Harley-Davidson helps men face cancer screening stigma with ‘manliest’ campaign

Super Bowl Ads

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkFeb 18, 2025

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Century Financial

Advertising Creative Featured Marketing The WorkFeb 17, 2025

Shantelle Nagarajan

Century Financial helps traders ‘Make Friends with Market Trends’

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