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PR

BPG WPP

BPG charts next chapter of growth with culture, creativity and innovation at its core

Lynn Al Khatib, Vice President of Communications at Chalhoub Group.

Show, don’t tell. Feel, don’t listen. Less is more.

Bashir Mraish, Corporate Communication Director, Zain Iraq on influencing Iraqi consumers

Future of Iraqi influence: Emotional resonance and authenticity

Bal Gill, Founder and CEO, Serani Communications on AI in comms

AI is the new oil, but are we fuelling comms on fumes?

From left, Tariq Al Sharabi, Managing Director of Cicero & Bernay, and Ahmad Itani, CEO and Founder of C&B.

Cicero & Bernay marks 20 years with an identity built for tomorrow

The Romans

Binance salutes ‘shared vocabulary’ of crypto lingo in PR campaign

Alexia Lawrence-Jones, Founder, Lex Comms.

Alexia Lawrence-Jones launches Lex Comms PR consultancy in Dubai

Kijamii charts its next chapter with a rebrand focused on creativity, cultural relevance, and AI-powered campaigns that deliver measurable results.

Kijamii’s newest chapter: Culture, creativity and Work That Works

Nishkka Manglani, Director, Houbara Communications shares advice for PR practitioners.

5 things learnt from judging PR campaigns in 2025

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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