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- Agency of the Year
- Appointments
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PR

Relevance International

Relevance International expands to region with Dubai launch

The Romans HQ

The Romans establishes first MENA headquarters in Dubai

Catch Communications wins

Catch Communications expands portfolio with new client wins

PR Young Lions

PRCA MENA Young Lions PR Competition 2025 shortlist revealed

BLJ Worldwide

BLJ Worldwide announces changes in its senior leadership structure

Ajith Henry, Co-Founder and Managing Partner, Capital Gate Advisors on PR

Middle East PR demands specialists, not generalists

Arne Slot, Head Coach, Liverpool FC

What Liverpool FC’s Arne Slot can tell us about the power of personal branding

Charles Mitchell, Head of Public Relations and Communications at Istabraq discusses the Saudi Riyal and currency as a form of influence

The currency of influence in Saudi Arabia’s global branding

StickyGinger Marks & Spencer Team

StickyGinger secures Marks & Spencer MENA PR retainer

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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