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Jad El Rabahi, Managing Director, IMPACT BBDO Dubai

Campaign Middle East 40 Over 40 2026: Jad El Rabahi, IMPACT BBDO

Karen Doumet, Regional Managing Director, PHD MENA

Campaign Middle East 40 Over 40 2026: Karen Doumet, PHD MENA

David Do Rosario, Senior Vice President - Digital, HAVAS Media Middle East

Campaign Middle East 40 Over 40 2026: David Do Rosario, HAVAS Media Middle East

Antonio Boulos, President MENA, Frontline BPN

Campaign Middle East 40 Over 40 2026: Antonio Boulos, Frontline BPN

Naveen Chacko Mathews, Managing Director, HAVAS Media Middle East

Campaign Middle East 40 Over 40 2026: Naveen Chacko Mathews, HAVAS Media Middle East

Souheil Arabi, CEO, BPG Kuwait

Campaign Middle East 40 Over 40 2026: Souheil Arabi, BPG Kuwait

Muhammad Ali, LEO UAE

Campaign Middle East 40 Over 40 2026: Muhammad Ali, LEO UAE

Tarek Ali Ahmad, FP7 McCANN UAE

Campaign Middle East 40 Over 40 2026: Tarek Ali Ahmad, FP7 McCANN UAE

Bandar Al Tuwairqi, Co-Founder and Chief Creative Officer, Habbar

Campaign Middle East 40 Over 40 2026: Bandar Al Tuwairqi, Habbar

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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