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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- Special Features
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People

The key to social media success: Authentic partnerships

Mazar Masud joins M42 after MD role at Edelman

Industry picks: Best luxury brand collaborations

Filiz Ciftci, business director - Saudi Arabia, Landor

Landor appoints new business director for Saudi Arabia

Dentsu expands CEO Tarek Daouk’s role to new region

Memac Ogilvy appointments

Memac Ogilvy reveals bevy of directorial appointments

Camilla d’Abo, Managing Director UAE, Action Global Communications talks about 2026

BPG picks Camilla d’Abo as EVP for Communications and Content

Campaign’s Faces to Watch: Brand Edition 2024

Saudi market: A playfield for tense competition

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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