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- Agency of the Year
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AOTYME2026
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People

The MENA Power List 2024: Saudi Arabia – A marketer’s paradise by Publicis Communications KSA’s Adel Baraja

Ramzy Abouchacra, President - Media Practice, dentsu MENA

The MENA Power List 2024: Why attention is the currency of today, by denstu MENA’s Ramzy Abouchacra

Rawan Hussein, Growth Director, Platformance

Platformance picks Rawan Hussein to lead key client growth initiatives

Daniil Dymshits, CEO, PRHub

Does PR have a direct impact on sales in the MENA region?

SMC CEO Khalid Alkhudair

Podcast: SMC’s Khalid Alkhudair on ‘hitting a home run in the Kingdom’

Future of AI in PR: A ‘powerful ally’ that can help humanity win

Sunil John, Senior Advisor, Stagwell MENA

Sunil John takes MENA helm at Stagwell to lead regional growth

People, culture, and evolution: The heart of today’s agencies

Abdullah Hamad AlOshaiwan, General Manager, Imagination

Imagination appoints general manager to spur growth in KSA

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THE WORK

Jean Paul Gaultier’s play with Twitch for Saudi’s next generation of luxury consumers

Sleepzone recall ad

Creative Featured The WorkJul 24, 2026

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

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