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2025 outlook: “OOH is poised to take centre stage”

Marketing Game Changers 2024: Alka Winter

Marketing Game Changers 2024: George Schempers

Marketing Game Changers 2024: Milad Rouhana

Tyler Yeom, Group Director, Cheil MEA

Digital Essays 2024: A human-centric approach

Ali Rez, Chief Creative Officer for IMPACT BBDO

One Show picks Ali Rez as first jury president from the Middle East

By Rasha Rteil, Managing Director, Hearts & Science MENA

Digital Essays 2024: Digital is dead

Marketing Game Changers 2024: Mike Rich

Marketing Game Changers 2024: Ozge Onur

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THE WORK

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Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

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Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

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Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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