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Marketer of the Year 2025

Campaign Middle East’s Marketer of the Year 2025: Khaled Rashed AlShehhi

Campaign Middle East: The MENA Power List 2025

Has new production tech and generative AI made budgets and deadlines unrealistically tight?

Has new production tech and gen-AI made budgets and deadlines tight?

The MENA Power List 2025: BigTime Creative Shop’s Mohammed Sehly

The MENA Power List 2025: APCO MENA’s Mamoon Sbeih

The MENA Power List 2025: Webedia Arabia’s George Maktabi

The MENA Power List 2025: Cicero & Bernay’s Ahmad Itani

The MENA Power List 2025: Adpro&’s Rana Hamarneh

The MENA Power List 2025: Fusion 5’s Elie Haber

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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