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Marie-Capucine Maloy, Global Senior Director of Communications at Huda Beauty, handed over the Outstanding Woman in Advertising or Media of the Year trophy to Jennifer Fischer from Publicis Groupe Middle East.

AOTY Snapshot: Jennifer Fischer on the Outstanding Woman in Advertising of the Year win

Top 20 Movers and Shakers

The Annual: Top 20 Movers and Shakers of 2024

AOTY Snapshot: Wavemaker on winning Media Agency of the Year 2024

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024 on agentic AI

Ghassan Kassabji: “2025 is a moment of transformation”

2025 outlook: “OOH is poised to take centre stage”

Marketing Game Changers 2024: Alka Winter

Marketing Game Changers 2024: George Schempers

Marketing Game Changers 2024: Milad Rouhana

Tyler Yeom, Group Director, Cheil MEA

Digital Essays 2024: A human-centric approach

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THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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Snap Case Study – Level SHoes

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