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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
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- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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People

Gareth Mankoo, Creative Director, LPS Brands on data and creativity

The death knell for subjectivity: Data breeds insights

IWD 2025: “Leadership isn’t about titles; it’s about impact”

Vibha Thusu, Industrial Automation (IA) e-commerce Programme Leader – Marketing and Communications, Schneider Electric

Schneider Electric picks Vibha Thusu to lead MarCom for IA e-commerce programme

Norah Saud AlSaja, General Manager, BPG Arabia

BPG Group appoints Norah Saud Alsaja as GM for BPG Arabia

Ravneet Arora, Director of Sales and Marketing at Lapita, Dubai Parks and Resorts, Autograph Collection talks about experiences within hospitality marketing

Dubai Parks and Resorts’ Ravneet Arora on the rise of new experiences

The impact of experiential marketing on brand loyalty in the UAE

live events

The future of live events in the Middle East: immersive experiences, sustainability & AI

Ghada AlRumayan, Group's Chief Shared Services Officer at Saudi Arabia’s ROSHN Group.

ROSHN Group CMO on what marketers should prioritise in 2025

Ogilvy appoints Clare Lawson as Global President of Ogilvy One

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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