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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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- The Spin
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AOTYME2026
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People

InsuranceMarket.ae’s Avinash Babur

Predictions 2025: The year ahead for radio advertising

Banafsheh Salmani, Head of Global Product and Managing Director at Bioniq Middle East

Selecting the right partner to strengthen your brand

Predictions 2025: The year ahead for social impact

MullenLowe MENA appointments Prerna Mehra, Madhushan Mudunkotuwa and John Davey

MullenLowe MENA bolsters leadership to boost ‘social-first, full-service creativity’

Justine Armour, Global Chief Creative Officer. Forsman & Bodenfors

Stagwell’s Forsman & Bodenfors picks Justine Armour as Global CCO

skills

Skills and strategies that marketers need to thrive in 2025

Abhinav Gupta, CEO, CARS24 Arabia

The year ahead for data-driven marketing in the automotive sector

YouExperience

YouExperience reveals ‘unboring’ appointments across the UAE

From left, Avinash Babur, CEO, InsuranceMarket.ae, and Issam Mouslimani, the Group Managing Director

InsuranceMarket.ae appoints Managing Director to lead group growth

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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