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People

Cannes Lions announces jury line-up from MENA for 2025

Heriot-Watt announces scholarship winners from Faces to Watch 2025

Media Faces to Watch 2025

Campaign’s Media Faces to Watch 2025

Adel Noueihed, Managing Director, LIGHTBLUE

LIGHTBLUE appoints Adel Noueihed as Managing Director

Nick Walsh, Founder, Migrate

Nick Walsh leaves WPP after 20 years, launches Migrate to aid indy agencies

Digital Faces to Watch

Campaign’s Digital Faces to Watch 2025

Campaign’s Creative Faces to Watch 2025

H.E. Turki Alalshikh leads landmark meeting with media industry leaders

John Nolan, Head of Sport and Commercial Investment MENA, Publicis Groupe Middle East

Publicis Groupe Middle East picks Head of Sport and Commercial Investment MENA

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THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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