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People

John Nolan, Head of Sport and Commercial Investment MENA, Publicis Groupe Middle East

Publicis Groupe Middle East picks Head of Sport and Commercial Investment MENA

From left, Karin Cohen, Multi-Property Director of Marketing; Elie George Zgheib, Director of Events Planning and Operations; and Liliane Vargas, Director of Recreation and Lifestyle at JW Marriott Marquis Hotel Dubai

JW Marriott Marquis Hotel Dubai shares key leadership appointments

Rory McEntee, Chief Marketing Officer, GymNation

GymNation snaps up Rory McEntee as CMO from London’s Gymbox

$Derek Green, Chief Creative Officer, TBWA\Raad$

TBWA\Raad appoints Derek Green as Chief Creative Officer

Gareth Mankoo, Creative Director, LPS Brands on data and creativity

The death knell for subjectivity: Data breeds insights

IWD 2025: “Leadership isn’t about titles; it’s about impact”

Vibha Thusu, Industrial Automation (IA) e-commerce Programme Leader – Marketing and Communications, Schneider Electric

Schneider Electric picks Vibha Thusu to lead MarCom for IA e-commerce programme

Norah Saud AlSaja, General Manager, BPG Arabia

BPG Group appoints Norah Saud Alsaja as GM for BPG Arabia

Ravneet Arora, Director of Sales and Marketing at Lapita, Dubai Parks and Resorts, Autograph Collection talks about experiences within hospitality marketing

Dubai Parks and Resorts’ Ravneet Arora on the rise of new experiences

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THE WORK

In its latest campaign, Starbucks highlights how the brands isn't just serving coffee, but capturing the essence of modern Ramadan nights.

Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign

Fawazeer Ramadan

Advertising Creative Featured The WorkMar 26, 2025

Shantelle Nagarajan

Hilton nods to nostalgic ‘Fawazeer Ramadan’ in four-part campaign

Jeep Dina Zahran

Advertising Digital Digital Featured Social The WorkMar 26, 2025

Jeep reveals custom collab with Dina Zahran for mother’s day

Porsche David Guetta

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 25, 2025

David Guetta electrifies Porsche EV campaign at MBR Solar Park

Casa Milano

Advertising Creative Digital Featured Marketing Media The WorkMar 25, 2025

Casa Milano Talking Walls community-first campaign prioritises people over products

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Snap Case Study – Level SHoes

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