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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- Special Features
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AOTYME2026
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Opinion

MMA MEA & DACH's Melis Ertem shares how AI is at the core of marketing functions, and it underpins content, media optimisation, CX and more.

AI and automation: From experimentation to accountability

Cathy Ibal, Senior Vice President, Advertising Sales, CNN International on news

Here’s how news media is adapting to a changing world

Nicolas Khoury MMS Ramadan 2026

Podcast: MMS’ Nicolas Khoury on brands that win during Ramadan

opinion

When opinion pieces stopped having opinions

Alix Petit-Kece, Partner and Design Director, The Refreshment Club

The time for luxury to change perspective has come

Ramadan for

The Middle East’s Ramadan reset: From campaigns to conversations

Ross Grant, Head of Digital Strategy and Transformation, VML MENA

When AI disappears, the real value appears

TikTok how

How TikTok helps Middle East brands create award-winning campaigns

Ramadan loyalty

How Ramadan drives increased adoption of loyalty initiatives across the GCC

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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