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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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AOTYME2026
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Opinion

Meaning over metrics

Meaning over metrics

Khaled AlShehhi, Executive Director of Marketing and Communications, UAE Government Media Office

‘Never underestimate a nation where residents step forward to reassure each other’

Leadership

Empathetic leadership: Leading diverse teams in times of uncertainty

Why work is ‘actually working’ in the Middle East despite the US-Israel-Iran war

From left, Ghassan Maraqa, CEO, Memac Ogilvy and Amer El Hajj, CEO, WPP Media MENA.

CEOs discuss redefining creative and media with AI

George Yaryura, Senior Vice President and Head of CIBG Marketing, Marketing and Communications Group, Mashreq on human augmentation

Adieu digital transformation; Allez human augmentation

Carat's Fiona Black shares how media planning is shifting toward relevance, accountability and strategic judgement in an automated ecosystem.

Industry Snapshot: new rules of meaningful media planning

When marketing

When marketing stopped guessing

Industry Snapshot: building brands with precision

Home Page Ads

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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