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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
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AOTYME2026
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Opinion

Tanu Chopra, Founder and Chief Storyteller, Hope Founderz on Primark

What the Primark Dubai launch teaches about market entry communications

leadership more

Why leadership matters more than visibility in uncertain times

Sanya Ijaz, Digital Account Director at Ruder Finn Atteline on paid ads

Should we just wait for ChatGPT’s ads to launch and buy our way to the top?

Iona Al Suwaidi, Agency Director, Aurora the Agency on PR

Why resilience and adaptability are the new operating system for PR

Ahmed Itani, Founder and Chief Advisor, Cicero & Bernay on brands

Why polite brands don’t win

sensitivity

How should brands approach marketing with sensitivity during uncertain times?

Rabie Al Atat, Co-founder & CEO, MediaXNetwork (MXN)

Seen is not the same as remembered

Shantesh S. Row, Executive Creative Director, Liwa Content.Driven on creativity

Creativity in times of strife has never waited for permission

Rashmikant Dhanrajellu, Assistant General Manager – Marketing, Danube Home on brands

How brands can connect with consumers even through crises and conflicts

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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