العربية
Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
Podcast
Agency of the year
Magazine
More
Account
- Register
- Log In
Follow Us
- Facebook
- Twitter
- Linkedin
- Youtube

Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
Podcast
AOTYME2026
Magazine
More

Register
Sign In

Opinion

From media channel to brand architecture: How influencer marketing grew up

Rabih Saab, Group Head – Media Division, Publsh Group on trust, truth and media leadership

Trust, truth and the future of media leadership

using AI

Stop using AI to scale mediocrity

Anup Oommen, Editor, Campaign Middle East on people luxury marketing

From the Editor’s Desk: April 2026 – ‘Not fear, but faith’

Esports: An arena where every dollar is spent effectively

Danielle Bedin, Strategy Director at We Are Social

Leaning into serialised social storytelling, not campaigns

Sara Eid, Regional Creative Director, Serviceplan Arabia on AI

Mastering mediocrity: AI didn’t create the problem, only amplified it

Touleen Barto, Chief Marketing Officer, Capital Bank Group on the sea of sameness

Standing out from the sea of sameness

Scaling mobile campaigns in the GCC beyond volume

Home Page Ads

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

- Advertisement -

LATEST ISSUE

Top news, insights and analysis every week

SIGN UP TO
CAMPAIGN’S NEWSLETTER

Advertise For Desktop

Advertise For Mobile

Subscribe to Campaign Magazine >
Login to My Account >
Sign up to our Newsletter >

FOLLOW US

Terms & Conditions
Contact Us

© copyright 2025 CampaignME

Information

About
Magazine Archive
Site Map
Advertise With Us

From Motivate Network

GulfBusiness
EmiratesWoman
WhatsOn.ae
Golfdigestme.com
Dubai Lynx
Vamp
BooksArabia

International

Campaign Asia
Campaign India
Campaign Japan 日本
Campaign China 中国
Campaign US
Campaign UK
Campaign Turkey

© copyright 2018 CampaignME