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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- PR
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- Saudi Focus
- Special Features
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AOTYME2026
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Opinion

0to8’s Artem Shargin shares how micro-communities are redefining culture, and why brands must earn adoption, not just attention on TikTok.

How micro-communities are rewriting brand growth in the UAE

Piece of You

How UAE-based jewellery brand Piece of You built resilience through community-led marketing

Roy Nasrallah, Group CEO, Rubicom Agency

The agency role is changing and so should the people inside it

Carlo Nakhle, Business Director, HAVAS Life Middle East on GLP-1

The pill that changed the conversation: how GLP-1 shifted into consumer culture

$Tony Kayouka, Head of Social & Content, TBWA\RAAD$

How social was built for a time of peace – and what we learnt when reality broke the feed

Keel Comms’ Joyce Succar shares why Middle East CEO communications must move beyond visibility and lead with clarity, empathy and trust.

What the next era of CEO communications in MENA looks like

media in

The Gulf is at the forefront of a media revolution

Ahmed Bin Sulayem, Executive Chairman and CEO, DMCC on games and play

Beyond the screen: How AI, VR and gamification are defining the next generation of play

Owais Awan, Art Director at We Are Social on scroll

You are what you scroll

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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