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Patrick Oppong, Associate Trading Director, MENA; Chris Gregory-Pasha, Senior Director Business Development, MENA; and Mansour Salame, Senior Director, Business Development, The Trade Desk.

The Trade Desk reveals three key appointments at its Dubai office

Athar Awards 2025 Winners

Athar Awards 2025 winners celebrate Saudi creativity

Mohamed Al Ayed, CEO - TRACCS and Arne Mosselman, CEO - Ainigma

TRACCS, Ainigma partner to accelerate Gen AI adoption across the Middle East

From left, Hubert Boulos and Ramsey Naja, heads of independent agency Das Kapital at Wendy's

Wendy’s partners with Das Kapital to launch bold GCC campaigns

Music Nation announces the start of operations to accelerate the UAE’s music-licensing infrastructure and ensure timely royalty payments.

Music Nation launches new era of opportunity for UAE artists

NielsenIQ published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a fast-evolving market.

Bold brands win with consumers according to NielsenIQ’s Consumer Outlook: Guide to 2026

PRCA MENA has officially opened applications for senior professionals to its in-house and agency members to join its Boards.

PRCA MENA calls for agency members to join its Boards

The Advertising Business Group (ABG) has officially announced the launch of Marketer of the Future Middle East.

ABG announces the launch of Marketer of the Future Middle East

Revolve Communications

Revolve Communications adds five clients to portfolio

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THE WORK

Cannes Lions

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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