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News

Alliance Media ran a digital out-of-home campaign for Goldman Sachs’ new Kuwait office, reflecting rising use of DOOH in corporate launches.

Goldman Sachs leverages DOOH for Kuwait market entry

Seedtag’s Sherry Mansour on how neuroscience and emotion is reshaping contextual advertising in a privacy-first era.

How is neuroscience changing contextual advertising?

Mithras Partners

Mithras Partners: multi-market corporate, fincomms advisory launches in Dubai

TMG InMotion

TMG, InMotion bring off-the-shelf transactional signals to marketers with ‘Transact Data’

SOCIALEYEZ new office 2026

SOCIALEYEZ marks a new chapter in 2026 with office launch

HAVAS unveils AVA: a global LLM portal, reinforcing human-led AI

BOLD management global

BOLD Management launches global celebrity division

The Year in Adtech captures the platform launches and partnerships that reshaped the Middle East’s adtech landscape in 2025.

2025 wrap-up: The year in adtech

Moving Walls

Moving Walls launches Middle East hub to accelerate connected DOOH

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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