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News

Pinterest unveiled new AI tools designed to improve ad performance, streamline workflows and support conversational discovery.

Pinterest unveils new AI tools for marketers

Grand Millennium Hotel Dubai has made history as the first hotel in Dubai to launch its own AI influencer, Zaya.

Grand Millennium Hotel Dubai launches an AI influencer, Zaya

X announces three new features to its new Ads Manager platform which is making advertising simpler and more accessible for businesses.

X announces three new features on its platform

Pinterest announces a new tool that lets creators connect their Amazon Storefront directly to their Pinterest account.

Pinterest adds Amazon Storefront linking for creators

The integration will give BMW and MINI drivers and passengers access to live sports, movies, series, Arabic content and Starzplay originals.

BMW turns cars into a connected screen with STARZPLAY

MENA marketers invited to shape IAB retail media study

Day 2 at Cannes Lions 2026: Six metal cats, celebs, culture, creators and commerce

Kia will take up a dedicated space inside Museum of the Future to showcase the future of mobility through experiences and activations.

Kia to build future mobility experiences at Museum of the Future

Levi's gave shoppers in the UAE a chance to engage with the viral moment firsthand through in-store activations.

Levi’s brings its viral covered batwing logo moment to the UAE

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THE WORK

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

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