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News

Twitter introduces shopping module

BookMyShow expands entertainment offering via new ticketing service for movies and attractions

SRMG acquires 51 per cent stake in podcast platform Thmanyah as part of new digital-first growth strategy

PivotRoots launches its MarTech lab and consulting division – PivotConsult

World Out of Home Organization extends global reach with six new members

Hakawati announces launch of new podcast series – Startup Confessionals

Anghami & Addmind to launch Anghami Lab, an innovative entertainment concept starting in Dubai & Riyadh

Majid Al Futtaim’s VOX Cinemas launches Middle East’s first interactive movie experience

Augustus Media launches Lovin Isloo in Pakistan with additional cities in UAE And KSA

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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