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News

#RamadanTalks2022: Launch something new during Ramadan

Sandstorm, a comic book studio, launches in Abu Dhabi

TOD, a new streaming platform, launches In MENA

Multiply Group to invest AED 367 million in DEWA’s initial public offering

Calling entries for Campaign’s TV, Video/OTT Guide 2022

Twitter and MBC Media Solutions expand video offering with content-collaborations

The One Club for Creativity appoints ‿ and us founder, CCO Fadi Yaish to the international board

City Centre launches ‘It’s Your Space’, enabling the community to create the malls they want

Nahayan bin Mabarak: UAE’s success is the result of exceptional leadership for building sustainable future

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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