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News

Egypt’s Ministry of International Cooperation partners with CNN to highlight partnerships for sustainable development

TikTok and Nielsen study reveals the tangible impact of advertising on the platform

Ramadan #KindnessKloset campaign to donate personal care products

SPIA returns for ninth edition to celebrate best of the sports industry

The Saudi Media Company appoints Nader Bitar as executive director

Acorn Strategy announces staff promotions and expansion with Dubai office

Wellx appoints Catch Communications as communications partner

D&AD and WeTransfer launch free, digital masterclass to harness creativity for purposeful action

Admix and JGroup partner to bring in-play to Mena brands

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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