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News

Brandcare Digital

Brandcare Digital expands to meet Abu Dhabi demand for digital marketing services

AnyMind Group announces a strategic partnership with Truecaller to manage premium ad inventory across MENA and SEA.

AnyMind Group expands Ad inventory with Truecaller partnership in MENA

AI and Automation issue

Campaign Middle East’s AI and Automation issue is out now

From left, Jason Day, Head of EMEA, and Amit Jain, Co-founder and CEO, Luma

Luma launches Luma Agents powered by unified intelligence for creative work

Remi Boudard as Global Chief Revenue Officer and General Manager – Europe, AiOO.

AiOO appoints Remi Boudard as Global Chief Revenue Officer and GM – Europe

Benchmark Experiential

Benchmark Experiential marks 20 years with expansion into the UAE

RAKTDA

StickyGinger chosen as PR partner for RAKTDA in the GCC region

FIFA World Cup 2026

CTV, retail, streaming consumer trends ahead of FIFA World Cup 2026 revealed

NextWhat Marketing VFS

NextWhat Advertising secures marketing mandate for VFS Global in Dubai’s Wafi Mall

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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