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News

Why the Middle East’s next activations must be always-on

Anam Ahmad, Co-Founder and CEO, The Hanging House

Founder Anam Ahmad appointed CEO of The Hanging House

From left, Ahmad Itani, Chair of the PRCA Advisory Board, and Imad Lahad, Chair of the PRCA Strategy Board.

PRCA MENA appoints board members to restructured Advisory and Strategy Boards

the podcast

The Inhouse, MindField launch AI-integrated podcast discovery framework

A breakdown of Google's Gemini, understanding its media tools and workflows so marketers can navigate its AI ecosystem with clarity.

Understanding Gemini: Google’s AI tools, explained

female-led startups

Tamkeen by BelArabi offers two female-led startups free PR

Hashtag’s Mazen Abdelkader shares why social media activity alone can dilute brands—and how clarity and strategy make content truly distinctive.

Is your social media building your brand… or slowly diluting it?

Kia Middle East and Africa has announced its participation in the FIFA World Cup Trophy Tour by Coca-Cola, supporting the global initiative through premium vehicle support across Saudi Arabia, Côte d'Ivoire, and Morocco.

Kia Middle East and Africa reveals role in Coca-Cola’s FIFA World Cup Trophy Tour

Farimah Moeini, Head of Sales Partnerships, Middle East and North Africa (MENA), Pinterest

Pinterest picks Farimah Moeini as first hire in the MENA region

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THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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