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News

Chantal Saliba, Academy Media and Training Director and Khalid Al Hosani, Academy Operations Director, IMI Media Academy.

IMI Media Academy appoints Chantal Saliba, Khalid Al Hosani to leadership positions

Havas CRed

HAVAS Red Middle East launches CRed to bridge brands and the creator economy

Jabal AlQurain Avenue Maison Pyramide

Diriyah Company picks Maison Pyramide for Jabal AlQurain Avenue retail strategy

Al Dhannah City entourage

Al Dhannah City picks entourage to lead destination marketing and communications

Farah Al Beaini, Group Account Director, Burson - Lebanon, UAE

Burson’s Farah El Beaini chosen for Cannes Lions’ See It Be It 2026 cohort in France

Above Digital is concentrating its performance marketing efforts on service-based businesses, B2B brands, the aesthetics industry, and the events sector. Image Courtesy: Above Digital

Above Digital shifts focus to outcomes-driven performance marketing in 2026

Hala Careem Captains

Hala and Careem’s Ramadan initiative raises AED 300,000 for captains

Campaign Middle East rounds up the latest updates on social media and content and streaming platform from March.

The platform updates you need to know from March 2026

Anghami music

Anghami, Cyanite partner to enhance music discovery with AI-powered metadata

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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