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AOTYME2026
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From left, Florian Adamski, CEO, Omnicom Media, and Elda Choucair, CEO, Omnicom Media Group - MENA

Omnicom Media named best performing global media group; #1 across four regions

Brands For Less shows up for small businesses with ‘By the Community, For the Community’

Jumeirah Johns

New Balance launches ‘Local Legends’ with Jumeirah Johns Running Club

CMOs

Middle East CMOs, CEOs: ‘The mandate hasn’t changed; the pressure has’ – ABG Pulse Survey

Careem reports reveal customer trends and insights across the Everything App during the Holy Month of Ramadan 2026.

Careem shares key customer trends during Ramadan 2026

From left, Lisa Welsh and Iman Issa, Co-Founders and Managing Partners, North Seventy Five

North Seventy Five launches a new home for comms training in the Middle East

Publicist Inc. reveals key trends, audience shifts, and regional insights from Ramadan 2026

OSN+ has unveiled a music-led campaign, introducing a new approach to storytelling with sonic direction on its platform.

OSN+ launches music-led campaign built around its biggest genres

UAE marketers lead trust in AI but struggle with data silos, report reveals

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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