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- Agency of the Year
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Livewire Dubai Media

Dubai Media Gaming powered by Livewire reveals new insights

From left, Hicham Dergham, Head of Digital Sales; Noha Bakri and Bahaa Azzam, Digital Sales Managers, Hypermedia

Hypermedia advances unified programmatic offering with Integrated Digital Revenue Function

MassiveMusic MENA

MassiveMusic adds to MENA team with new appointment

WARC rankings 2026: How did the region do?

WARC rankings 2026: How did the region do?

Core42

Core42 appoints Sherif Tawfik as Chief Business Officer

Why the Middle East’s next activations must be always-on

Anam Ahmad, Co-Founder and CEO, The Hanging House

Founder Anam Ahmad appointed CEO of The Hanging House

From left, Ahmad Itani, Chair of the PRCA Advisory Board, and Imad Lahad, Chair of the PRCA Strategy Board.

PRCA MENA appoints board members to restructured Advisory and Strategy Boards

the podcast

The Inhouse, MindField launch AI-integrated podcast discovery framework

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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