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From left, Naif Saleh Alrajhi, Chairman of PHI Advertising, and Mansoor Al Sabahi, Chief Executive Officer, Mada Media.

Mada Media awards strategic OOH bid to PHI advertising in Dubai

community with

Sociabl’s ‘True Stories’ gifts business, community initiative with free video

Alia Ben Mansour, Commercial Partnerships Manager, The Vantage

The Vantage appoints Alia Ben Mansour as Commercial Partnerships Manager

Casper Shirazi, Founder and CEO of Storyfied Ventures

Storyfied Ventures launches in Dubai with new approach to content economy

GoWit

Ex-Landmark executive Harish Pandey joins GoWit leadership

160over90

Publicis Groupe acquires 160over90

House of Comms launches ‘Our House is Your House’ initiative

Hashtag Agency’s new social media report unpacks the GCC’s biggest brand challenges

UAE’s Ti22 Films spotlights The ENTERTAINER’s brand storytelling on global awards stage

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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