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News

Campaign Breakfast Briefing returns with first-ever retail media theme

Darius LaBelle, Managing Director Middle East at November Five

November Five launches AI-driven product studio in the Middle East

Patou

Patou Nuytemans to step down as Ogilvy EMEA CEO

NeuroX maps content against emotional and intent-based signals to connect environments that may not appear similar on a surface level but share deeper contextual alignment.

Seedtag launches NeuroX to simplify contextual targeting

Nakhle Elhage, Chief Transformation Officer, IMI

IMI appoints Nakhle Elhage as Chief Transformation Officer

Mohamed Salah Helmy, Head of Paid Marketing, iHerb

iHerb appoints Mohamed Salah Helmy as Head of Paid Marketing for MENA region

Haus of Hendricks has announced the appointment of Christine Warren as Managing Director, as the agency enters a new phase of growth, ambition, and evolution.

Haus of Hendricks appoints Christine Warren as Managing Director

Viola Media The Digital Totem Network

Viola Media launches The Digital Totem Networks across Abu Dhabi expanding urban visibility

Acwa

Acwa appoints Liam Clarke to leadership bench

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THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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