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News

Sheikha Latifa launches a five-pillar, AED1bn portfolio to strengthen Dubai’s creative sector, support talent and drive long-term growth.

Latifa bint Mohammed launches the ‘Creative Sector Resilience Portfolio’ to boost creative sector

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from April 2026. Here are the key highlights:

The platform updates you need to know from April 2026

Canva announced the next step in their collaboration with Anthropic, making complex things simple and the design process easier than ever.

Canva announces their new collaboration with Claude Design by Anthropic Labs

Swapnil Lal, Chief Marketing Officer, BNW Developments

BNW Developments appoints Swapnil Lal as CMO

Henkel WPP

WPP expands Henkel Consumer Brands remit, deepening integrated partnership

From left, Chris Shearer, Creative Director; Colin Talbot, Managing Director; and Ben Griffiths, Executive Creative Director, Them Again.

Them Again secures clients across Saudi Arabia and the UAE

Elevate, a strategy and growth consultancy founded in Saudi Arabia, has announced Kasswara AlKhatib as its new Chairman of the Board.

Elevate appoints Kaswara AlKhatib as its new Chairman

Jacquelyn Moulds, Director, Client Experiences, Current Global MENAT

Current Global MENAT appoints Jacquelyn Moulds as Director for Client Experiences

Steven Ghoussain, Head of Data and AI, Tapper

Tapper appoints Steven Ghoussain as Head of Data Science as regional expansion continues

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THE WORK

Dubai’s World Sports Advertising delivers OOH campaign for SAP

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Yango Yasmina Spark Foundry

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 10, 2026

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

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