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AOTYME2026
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News

From left, Joe Lipscombe, Partner, The Romans MENA, and Sophia Boudjemaa, Managing Director, The Romans

The Romans MENA appoints first Managing Director following breakout year

Netflix picks winner of EMEA media review

Diet Coke: previously worked with Droga5 London

Diet Coke awards EMEA account to Ogilvy

Athar Festival

Athar Festival launches ‘Inside Athar’ series to help brands, creators and agencies stand out

From top left, clockwise, Yara Hamdan, Vice President, MEPRA Youth Board; Tania Kteily, President of the MEPRA Youth Board; and Tala Majzoub and Dalia Alqadhi, MEPRA Youth Board Members.

MEPRA youth board announces 2026–2028 leadership

Campaign Breakfast Briefing returns with first-ever retail media theme

Darius LaBelle, Managing Director Middle East at November Five

November Five launches AI-driven product studio in the Middle East

Patou

Patou Nuytemans to step down as Ogilvy EMEA CEO

NeuroX maps content against emotional and intent-based signals to connect environments that may not appear similar on a surface level but share deeper contextual alignment.

Seedtag launches NeuroX to simplify contextual targeting

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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