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News

The Dubai Gateway BackLite Media

BackLite Media reveals study on emotional impact of premium out-of-home

VML

WPP Creative appoints EMEA Chief Executive

Fatema Ali, Director of Social Media, Publsh Group

Publsh Group appoints Fatema Ali as new Director of Social Media

From left, Nasser Oudjidane, Co-Founder and CEO at Tapper, and Dan Chorlton, Founder and Chairman at GOA

Tapper partners with GOA to drive down CPAs and dial up performance

beIN MEDIA GROUP brings a sports documentary, My Road to Red Bull with behind-the- scenes access to Formula 1’s rising star, Isack Hadjar.

Tod Studios premieres “My Road To Red Bull” showcasing Isack Hadjar’s journey to Formula 1®

Spotify will be introducing guided workout experiences on its platform, bringing fitness into it's ecosystem.

Fitness with Spotify aims to bring movement into users daily routine in the UAE

Meta announced Muse Spark, the first in a new series of large language models built by Meta Superintelligence Labs.

Meta’s Muse Spark signals a shift from chatbot to ecosystem AI intelligence

QComms in

QComms secures seven new clients in April 2026

Mirinda® unveils a new brand identity, launching a “Smile Please” global platform

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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