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News

Dreame Technology, a leader in innovative home appliances and smart home solutions, has announced a partnership with Cristiano Ronaldo.

Dreame Technology names Cristiano Ronaldo as new global ambassador

Jack Ryan Ghost War

Dubai DET supports filming, release of Amazon MGM Studios’ Jack Ryan: Ghost War

AC Milan

AC Milan and Dubai Culture mark Eid Al Adha with Emirati collaboration

HH Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), presides over the Authority’s Board meeting. Image Courtesy: SBA on publishing

Sharjah Book Authority’s HH Sheikha Boudour reviews publishing, digital expansion plans

From left, Nassib Boueri, Head of WPP Creative, and Santiago Sánchez-Lozano, CEO, EMEA, WPP Production.

Nassib Boueiri to lead WPP Creative – Middle East; Sanchez-Lozano to be EMEA CEO, WPP Production

ADC Annual Awards

Horizon FCB represents MENA region with win at ADC Awards

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Publicis Sapient, Salesforce signal new era for retailers with agentic commerce report

cannes creative

Cannes Lions retires Creative Company of the Year Award

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THE WORK

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

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