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News

Spotify, is rolling out Verified by Spotify badge, as well as additional details about artists’ activity (in beta) on Spotify.

Spotify introduces “Verified by Spotify”

From left, Conrad Egbert, Head of PRCA MENA, and Gregg Fray, Owner, Seven Media

PRCA MENA welcomes Seven Media as Innovation Partner for 2026

Maya Bou Ajram, Chief Strategy Officer, Publicis Media Middle East

Publicis Media Middle East appoints Maya Bou Ajram as CSO

No Dishcrimination Vim campaign

Vim, IMPACT BBDO witness 57% sales up lift with ‘No Dishcrimination Dinner Set’

Zenith’s Rita Kteiche suggests that the pitch processes be designed to gives equal weight to value, capability and long-term impact.

The fine line between value and cost

Sunny Side Up

Sunny Side Up appoints Rita Chammas as General Manager

HUNNA

MDLBEAST Foundation shares open call for mentorship programme to support women in music

Ebtihal Alosaimi , Co-Founder and COO, Kliq

Kliq appoints Ebtihal Alosaimi as Co-Founder and COO, strengthening leadership team

Asharq News with Bloomberg on financial literacy

Radio Asharq with Bloomberg launches ‘The Finfluencer’ campaign for financial literacy

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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