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News

Alice Piselli, Planning Manager, Fusion5

Fusion5 continues to expand team with a performance-focused planning appointment

His Excellency Sheikh Nahayan Mabarak Al Nahyan, Minister of Tolerance and Coexistence, UAE, with (from left): Augie K Fabela II, Founder and Chairman of VEON; Kaan Terzioğlu, CEO of VEON Group; and Ian Fairservice, Managing Partner and Group Editor-in-Chief of Motivate Media Group, at the launch of ‘Tenacity: The UAE’s Finest Hour’, published by Motivate Media Group.

Motivate Media Group publishes Tenacity: The UAE’s Finest Hour by Augie K Fabela II

Gerety Awards

Gerety Awards jury insight panel in Dubai to bring local industry closer to winning work

PRCA MENA 1

PRCA MENA calls to ‘rest the mindset’ at its Annual Conference 2026

The Clio Awards 2026

MENA campaigns shine bright at glittering 67th Clio Awards in New York

Annalect Snowflake

Omnicom Media’s Annalect leverages Snowflake to advance martech, AI and measurement

Yas Island Abu Dhabi

Yas Island reveals celebratory Eid Al Adha musical release ft. Emirati voices, Khaleeji Talent

Aces of Space appoints Rohma Theunissen as its new Brand Strategy Director

Ross McAuley Managing Director, Thamma Al-Masar, powered by Yonder Consulting

Thamma Al‑Masar launches in Saudi with Ross McAuley as Managing Director

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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