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News

Call for listings – Campaign’s Audio & Radio Guide 2026

WATCH IT

WATCH IT launches ‘Mini-Drama’: Drama that fits your scroll

A new Ipsos MENA study with TikTok and Statex introduces a new framework for creator marketing, shifting focus from vanity signals to deeper performance measurement.

Ipsos and TikTok decode what really drives creator impact

OFFLINE EDITIONS gathered voices from media, marketing, hospitality and culture for a day of panels, activations, workshops and conversations in Dubai.

OFFLINE EDITIONS opens conversations on creativity and community in Dubai

Samsung Electronics MENA has opened applications for Galaxy Circle, the third edition of its annual flagship creator program.

Samsung calls on MENA’s next Gen Creators to join Season 3 of Galaxy Circle

Instagram has introduced a new in-app feature called Instants. A new way to share photos in the moment with your friends.

Instagram introduces Instants – a new way to share in real time

M+C Saatchi Group Middle East has announced the appointment of Lana Bdeir as Chief Growth Officer.

M+C Saatchi Group Middle East appoints Lana Bdeir as Chief Growth Officer

The One Show

Middle East agencies claim 22 awards at The One Show 2026 in New York

MBC STUDIOS panel

MBC STUDIOS panel at Cannes Film Festival discusses the global rise of Arab cinema

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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