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News

The Animotion series will be displayed through a feed-style, short-form viewing format, inspired by other mobile-first platforms.

Animotion brings feed-style series to in-flight entertainment

Vivenda

Publsh Media Group, Vivenda Group partner across the UAE, Italy, and Spain

Umami Comms has been appointed as the consumer PR partner for talabat UAE, the region’s leading on-demand delivery platform.

talabat appoints Umami Comms as its consumer PR agency

Mada Media to

Mada Media launches exclusive bid to support national SMEs

The Marketing + Media Alliance MENA (MMA MENA) publishes a standardised framework for influencers, The MENA Influencer Marketing Guide.

MMA MENA publishes a standardised influencer marketing guide

Deliveroo partners with Dr Afra Atiq on ‘Always, Onwards’, a campaign celebrating resilience, belonging and the shared spirit of the UAE.

Deliveroo joins hands with Emirati poet Dr Afra Atiq to celebrate the spirit of the UAE

retail Breakfast

Revealed: Full list of marketers and speakers on stage at Campaign’s Retail Media 2026 event

Deloitte’s Digital Consumer Trends 2026 Report finds generative AI is rapidly becoming part of everyday life in Saudi Arabia, signalling a new phase of digital maturity.

Deloitte’s 2026 Digital Consumer Trends Report reveals AI is the default for Saudi consumers

AI assistants are a natural part of everyday workflows, becoming the place where ideas are explored and plans begin to take shape and Canva is working to make design a natural partner of those conversations.

Canva expands design creation within Google Gemini

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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