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- Agency of the Year
- Appointments
- Brands Focus
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- Special Features
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AOTYME2026
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Media

Dana Tahir, CEO, HAVAS Red Middle East, and Cannes Lions Jury President for PR.

Dana Tahir becomes first Arab woman in MENA region to be chosen Cannes Lions Jury President

Speaker lineup revealed for Campaign’s Ramadan Briefing event

Elda Choucair, Group Chief Executive Officer, Omnicom Media Group - MENA.

Elda Choucair to lead marketing masterclass launched by Maharat

PizzaExpress UAE appoints Head of Brand and Marketing

wisdom

The year ahead for wisdom and mastering humanity

Louvre Abu Dhabi artwork

Louvre Abu Dhabi drives 37.5% more footfall with artwork OOH

Mazen Jawad, CEO, Horizon Holdings on procurement pitching

The year ahead for (better) procurement and pitching practices

Chad Latz, Global Chief Innovation Officer, Burson on quantitative value of reputation

Burson’s Global CIO: ‘Reputation drives financial growth; not a defensive expense’

From left. Saadi Alkouatli, Executive Creative Director, and Rawad Eldahouk, Head of Strategy, FP7 McCANN Riyadh.

FP7 McCANN Riyadh appoints ECD, Head of Strategy

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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