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- Agency of the Year
- Appointments
- Brands Focus
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- Special Features
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AOTYME2026
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Media

Tryano

Tryano curates classy, community-first, cultural-focused Ramadan campaign

INNOCEAN renews global media mandate with HAVAS Media Network

Student Hackathon winners Dubai Lynx

Dubai Lynx Student Hack showcases next generation of creative talent

Krikor Khatchikian, Regional Managing Director, G2. Group

G2. Group enters the next chapter in its regional communications legacy

Zainah Yassin, Senior Partnerships Manager, Vamp Middle East

The year ahead for influencer marketing

data and

The year ahead for data privacy and ethical marketing

Ahmed Itani, Founder and Chief Advisor, Cicero & Bernay on brands

The year ahead for integrated advisory

Michal Divon, Founder, Built. UAE

The year ahead for measurement that matters

It is the persistent perception that independent agencies lack a sufficient volume of ‘relevant’ case studies, writes Raksha Khimji.

The year ahead for trust and transparency

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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